Best-in-Class Examples Using File Upload

Background

One of the easiest ways to implement personalization in SundaySky is with the File Upload data connector. With this connector, you manually create a spreadsheet that contains your company records. The spreadsheet (CSV file) is uploaded to the SundaySky platform, where the data it holds is merged with the video you created, outputting a personalized video for each viewer. The spreadsheet essentially serves as your database.

Since the CSV file used in the  File Upload method needs to be maintained manually, this method is best used for a video based on historical static data or one that does not require frequent data changes.

In this article you will find a showcase of video examples (created using File Upload) to provide you with inspiration for your projects. The examples are presented according to the following categories:

Periodic Summary
Account Renewal
Promotion
New Release Announcement
Product Video
Event Invite
Event Recap
Internal Communications
B2B Prospecting


Periodic Summary


The periodic summary video is a highlight reel of a viewer's engagement with a product or service over a set period of time. The video can also present ways for the viewer to receive even more value over the upcoming period.

Common Use Cases:

  • Periodic summary (monthly recap, quarterly lookback)
  • Year in review
  • Anniversary celebration
  • Loyalty program rewards review

Data: The data is typically a collection of the viewer's past activity and, potentially, the rewards that they have earned. As this data mainly represents activities occurring in the past, it does not need to be updated often. Following is the data typically used in this category:

  • Product features/benefits recap
  • Features/benefits used
  • Unused features/benefits
  • Rewards earned
  • Rewards redeemed
  • Anniversary date
  • Member tenure

Recommended CTAs: An effective periodic summary video results in increased adoption, usage, and loyalty. Use CTAs that guide your viewers to beneficial next steps that increase their engagement and deepen your relationship. Here are several suggestions:

  • Redeem rewards
  • Learn ways to earn more
  • Contact us

Account Renewal


Securing a renewal requires proving value to decision makers. An account renewal video provides a data-driven recap of proven results, advice on how to perform even better, and a strong push to renew.

Common Use Case: Renewal reminder

Data: Similar to the periodic summary video, the data in this category includes an account's previous activities as well as account data that stays fairly constant. Following is the data typically used in this category:

  • Company name
  • Account details
  • Usage statistics
  • Active users
  • Special offers
  • Results statistics

Recommended CTAs: The ideal outcome of an account renewal video is to educate viewers, leading them to renew their commitment. Use CTAs that encourage viewers to take the leap while also giving them a path to learn more should they need more information before making their decision. Here are several suggestions:

  • Renew now
  • Book time with your account manager
  • Contact us

Promotion


Promotions exist to increase awareness and to drive initial and repeat sales of a product or service, often within a limited time frame. They can be extremely effective when targeted to specific audience segments.

Common Use Cases:

  • Flash sale
  • Holiday sale
  • Coupon/discount
  • Upsell

Data: The typically stable nature of promotional data requires few, if any, updates. Following is the data typically used in this category:

  • Promotion start date
  • Promotion end date
  • Promotional image
  • First name

Recommended CTAs: In this category, the endgame is to ensure that viewers take advantage of the promotion. To increase the success rate, use CTAs that offer viewers a direct path to purchase or provide them with information needed to make a decision. Here are several suggestions:

  • Shop now
  • Buy now
  • Learn more
  • Visit our website

New Release Announcement


Releasing a new product, feature, or service is only half the battle—getting the word out to an audience of interested parties is the crucial other half. A well-timed new release announcement video accomplishes this and more by communicating applicable benefits and value to a receptive audience at the optimal moment.

Common Use Cases:

  • New product release
  • New feature release
  • New service release
  • Upsell/Uptier

Data: As this type of video is sent to an existing contact list, the data is set. However, it may benefit to segment your audience by job role so that viewers can know the benefits specific to them. Following is the data typically used in this category:

  • First name
  • Company name
  • Viewer audience
  • Benefits

Recommended CTAs: As release announcement videos are intended to increase awareness and adoption of a new product or service, make sure you give your viewers the quickest path to opt in as well as the information they need to do their own research. Here are several suggestions:

  • Buy/try it now
  • See FAQ
  • Contact us
  • Learn more

Product Video


If you have a hundred products on offer, you of course don't need to build a hundred videos. With the File Upload data connector, you'll create a single video, attach a spreadsheet of product SKUs, and then generate hundreds of different iterations—one for each SKU in your spreadsheet.

Common Use Cases:

  • Product awareness
  • Purchase confirmation
  • Product upsell
  • Product onboarding

Data: The data for this type of video is sent from the SKU file. The data changes as often as the SKUs themselves do. Following is the data typically used in this category:

  • Product name
  • Product price
  • Product description
  • Product image
  • Product suggestion

Recommended CTAs: Product videos deliver big returns on crucial retail KPIs such as sales, brand awareness and loyalty, and education. The CTAs should drive actions that attain these outcomes. Here are several suggestions:

  • Shop now
  • Learn more
  • Get started

Event Invite


The personalized event invite video is a tried-and-true way to get results. With the File Upload data connector, all viewers can receive a personalized invite—whether the guest list includes 50 people or 2000.

Common Use Case: Event invite

Data: Guest lists and attendee data are built with static data. Be sure to segment your audience so that each viewer receives personalized event details. Following is the data typically used in this category:

  • First name
  • Audience segment
  • Dates
  • Personalized recommendations
  • Itinerary
  • Sessions

Recommended CTAs: A personalized event invite can boost awareness, drive excitement, increase attendance numbers, and win over potential attendees who are still on the fence. The CTAs should drive actions that meet these goals. Here are several suggestions:

  • Register now
  • RSVP
  • Save the date
  • Learn more
  • Meet the panelists

Event Recap


A celebratory recap video is the perfect follow-up to a successful event. It's a personalized memento for the attendee as it summarizes the highlights of the event while getting the viewer excited for the next one. For viewers who weren't able to join the event, this type of video will provide them with a recap that will generate interest for future events.

Common Use Case: Event recap

Data: Following is the data typically used in this category:

  • First name
  • Company name
  • Days in attendance
  • Activities attended
  • Personalized photos

Recommended CTAs: An event recap acts as a keepsake for the attendee, which means it should be easy to share with friends. Additionally, a viewer can act as a spokesperson on your behalf by sharing the video with others and providing updates regarding future events. Here are several CTA suggestions:

  • See the full recap
  • Share your video
  • RSVP for next year's event

Internal Communications


Open communication is the key to building a positive company culture. The video can be personalized to each individual employee, whether your company is a small startup or an enterprise juggernaut.

Common Use Cases:

  • New employee welcome
  • New role onboarding
  • Company newsletter
  • Timely update

Data: Similar to guest lists, employee lists and their associated data points are typically fixed. Following is the data typically used in this category:

  • Employee name
  • Date of hire
  • Role/Title
  • Manager Name

Recommended CTAs: New and tenured team members alike can stay informed and educated via personalized internal communications. This can increase employee satisfaction, effectiveness, and loyalty. Here are several suggestions:

  • Contact manager
  • Learn more
  • Set up your account
  • Download the app
  • Activate your portal

B2B Prospecting


A personalized B2B prospecting video makes for the perfect introduction. Strategic use of data enables the sender to communicate to the viewer, on an individual level, why the product or service on offer would be of use. This data can include specific data points such as job title or company as well as personalized value props.

Common Use Cases:

  • First contact
  • Follow-up contact
  • Third contact
  • Meeting follow-up

Data: The data used in this category is extremely stable as it is your list of prospects and various facts relating to them. Be sure to segment the audience so that you can speak to each prospect's wants and needs. Following is the data typically used in this category:

  • First name
  • Company name
  • Role
  • Areas of interest

Recommended CTAs: This video acts as a door opener that gets meetings in the books. Make it easy for the viewer to book an appointment and to learn more about what you are offering. Here are several suggestions:

  • Book an appointment
  • Contact a representative
  • Learn more
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