Adding Text to a Media Asset (Beta)

This feature, along with others that increase your creative flexibility, is only available for a video using the improved layout library. See Improved Layout Library—FAQ to learn more about the benefits and how to upgrade. You will know that you have not yet upgraded to the improved layout library if you see the following banner when you open the video in the Studio or Video Page:



Adding text to a media asset (image or video footage) is an easy and versatile way to convey a message, enhance understanding, and highlight specific elements in a scene. In the video that you are creating, you can add a text placeholder to a media asset and then format the added text according to your preferences.

Among many use cases, you can use this feature to add captions or annotations that provide additional information and context to a scene.

Note that text can only be added to a media asset within a media placeholder. Text cannot be added to an empty media placeholder.

Adding Text to a Media Asset

1. Open the relevant video in the Studio.
2. From the scene line-up, select the relevant scene.
3. Select the media asset that you want to add text to.
4. On the toolbar, click the Add Text icon.
▶ If this option is disabled, this indicates that the current layout does not support adding a text placeholder. See Notes below for more information.
  A text placeholder is added to the media asset.
▶ The default position of the placeholder is based on design considerations but can be changed according to your preferences.
5. On the toolbar, click the Edit text icon and add the text that you want to display.
▶ Just as in a standard text placeholder, the text in this type of placeholder can be personalized.
See the following articles to learn more:
Configuring Text with a Personalization Token
Text: Message by Audience
  The text is added to the media asset.
6. (Optional) Move and resize the placeholder according to your preferences.
7. (Optional) Format the text according to your preferences.

Moving and Resizing the Text Placeholder

To move, grab the text placeholder and drag it to the new location.


As you drag the placeholder, note the following guides on the media asset:


The horizontal and vertical guides help you place the text placeholder precisely on the media asset while the four borders designate the recommended margins. The text placeholder can be placed beyond the borders but not beyond the media asset.

To resize the height and width simultaneously, drag one of the corner handles until the placeholder is the size you want.
To resize the height and width independently, drag one of the side handles.
After the placeholder is resized, the text size is increased or decreased accordingly.


Deleting a Text Placeholder from a Media Asset

1. Select the media asset whose text placeholder you want to delete.
2. Select the text placeholder that you want to delete.
▶ You will know that the text placeholder is selected when you see a blue dashed border.
3. On the toolbar, click the Delete placeholder icon.
4. If you are sure that you want to delete the text placeholder, click Delete.
  The text placeholder is deleted.


1. Only text can be added to a text placeholder inside a media asset. A logo or any other image cannot be added to this type of placeholder.
2. More than one text placeholder can be added to a single media asset. To add an additional text placeholder, select the media asset again and then click the Add Text icon on the toolbar.
3. Multiple text placeholders within a media asset can be overlapped.
4. If the media placeholder is hidden, the text placeholder within it is hidden as well.
5. There are several layouts that include a media placeholder that serves as the background for one or more standard text placeholders. In these layouts, it is not possible to add text directly to the media asset.
The reason: with standard text placeholders already positioned on the media placeholder, an additional text placeholder can crowd and make it challenging to work on the scene.
6. Further to note #5: If you want to switch a scene layout that currently has text on a media asset, you will see indications on the layouts that do not support this functionality. If you select one of these layouts, you will no longer be able to add text to the media asset.
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