SundaySky Glossary
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Frame: |
A visual composition making up a single frame of a scene. (formerly scene part) |
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Placeholder: |
A designated area in a scene that can populate relevant static or dynamic content. This container is replaced on each video view with different content according to real-time data. |
Programs: |
Programs address strategic business needs. Programs combine multiple scenes to tell different stories to defined audiences. |
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Reference Image: |
A representative scene image used in the scene builder to help users set-up placeholder placements. |
Rules: |
Logic conditions defined in the Builder based on real-time data. Rules determine scene inclusion and exclusion criteria and whether to display a layer or not. |
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Sample Profile: |
A set of simulation data; they represent the dynamic data of the program. |
Sample Scenarios: |
An example of a selected program's creative variation. They represent the dynamic nature of the video, as data and creative elements change based on story variation selections. |
Scene: |
A collection of modular creative assets that support a messaging topic. |
Scene Library: |
The entire catalog of scenes for video-powered experiences, used across multiple consumer touchpoints. |
Story: |
An assembly of scenes generated to deliver a specific message in support of a given touchpoint. |
SundaySky Studio: |
One product in SundaySky Video Experience Platform; a one-stop product for building, updating, managing, and distributing video-powered experiences. |
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