SundaySky Glossary

A B C D E F G H
I J K L M N O P
Q R S T U V W X
      Y Z      

 

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Frame:

A visual composition making up a single frame of a scene.
(formerly scene part)

 

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Placeholder:

A designated area in a scene that can populate relevant static or dynamic content. This container is replaced on each video view with different content according to real-time data.

Programs:

Programs address strategic business needs. Programs combine multiple scenes to tell different stories to defined audiences.

 


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Reference Image:

A representative scene image used in the scene builder to help users set-up placeholder placements.

Rules:

Logic conditions defined in the Builder based on real-time data. Rules determine scene inclusion and exclusion criteria and whether to display a layer or not.


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Sample Profile:

A set of simulation data; they represent the dynamic data of the program.

Sample Scenarios:

An example of a selected program's creative variation. They represent the dynamic nature of the video, as data and creative elements change based on story variation selections.

Scene:

A collection of modular creative assets that support a messaging topic.

Scene Library:

The entire catalog of scenes for video-powered experiences, used across multiple consumer touchpoints.

Story:

An assembly of scenes generated to deliver a specific message in support of a given touchpoint.

SundaySky Studio:

One product in SundaySky Video Experience Platform; a one-stop product for building, updating, managing, and distributing video-powered experiences.


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