As a rule, all the data elements and their values that are part of a video-creation request are reported, to allow creating meaningful analytics. Before a program is deployed to UAT (ideally when a version is saved), you should mark relevant elements in the Data Library as PII, so that sensitive data won’t be logged and you can meet data compliance requirements.

Note: If it is not the first time the program is deployed to UAT, you should just verify there’s no new element which is PII, and if there is, mark it as described below.

What is PII data?

PII is any information that permits the identity of an individual to be directly or indirectly inferred, including any information that is linked or linkable to that individual.
PII example:

  • Full name (first name alone is not PII)
  • Email
  • Home address
  • Phone number

Sensitive PII (OR SPI): Personally Identifiable Information, which if lost, compromised, or disclosed without authorization, could result in substantial harm, embarrassment, inconvenience, or unfairness to an individual

SPI examples:

  • Social security numbers (full or last 4 digits)
  • Citizenship or immigration status
  • Driver’s license and State ID numbers
  • Medical information
  • Ethnic or Religious affiliation
  • Passport number
  • Financial account numbers
  • Sexual orientation
  • Accounts passwords
  • Alien registration number 
  • Accounts passwords
  • Date of birth
  • Criminal history
  • Mother’s maiden name
  • Biometric identifiers

 Some categories of PII are sensitive as stand-alone data, and some only when paired with other identifiers. To simplify our processes, we request you to just mark any PII/SPI element.

If you come across data you suspect should be marked as PII, but it is not listed in the examples, you can reach out to your Success Manager. 


  1. Go to the Data Library and mark in the Data Elements/Studio Data tab the PII elements:
  2. Click “Tag”:
  3. Mark “PII” – You can choose "all" as PII, or select data elements. You can see that for the chosen elements “Personal Identifiable Information” appears in the Tags column:
  4. Now you just need to create a new version of the program, and you are set to go.


The Studio reminds the user to mark PII by giving a notification each time a program version is being saved or being deployed:

Before a program new version is saved, you’d get this notification:

Before a program is deployed, you’d get this notification:

“Review version” would take you to a read-only view of the data library. In case you’d need to mark an element in such a scenario, you’d need to go and create a new version of the program.


You can also mark all current and future data elements in a program in settings. 

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