Content Set is a Studio feature that allows users to create combinations of placeholder values that can be managed and deployed independently.
Data drives a video’s creative and messaging. In the Studio, you can assign data in two places - the Builder (data feeds) and in Content Sets (data created within the Studio).
We use the Content Set tool when a single data element (e.g. a credit card product) drives multiple creative outputs (e.g, different credit card types). Users can manage, version, and deploy portions of the program (e.g. creative and content for a project 1) without impacting the workflows of another content set (e.g. project 2).