How to use the "Views Trend" chart

Introduction

The "Views Trend Chart" overlays two key engagement metrics over time. 

Graph Structure

You can view the time frame on the x-axis. Use the -/+ buttons on the lower-left corner to zoom-out to months, quarters, and years.

The blue bar chart represents the views over time and is measured on the left y-axis.

The red trend line represents your trend metric selection; you can change the metric in the right-hand corner drop-down menu. This metric is measured on the right y-axis. 

You can hover or click on the chart to view exact values. 

Screen_Shot_2020-03-31_at_9.23.00_PM.png

Explanations

  • Views Trend with Avg % of Video View - the average percentage of the video viewed by consumers over time. 
  • Video Trend with CTA Display Rate -  the average rate at which the CTA (call-to-action) was displayed to viewers over time. 
  • Views Trend with CTA Click Rate -  the average rate at which viewers clicked a CTA button over time. 
  • Views Trend with Survey Submit Rate - the average rate that viewers submitted answers to the survey during or after the video-powered experience.

Read more about trend metric technical definitions in this article.

FAQs: 

  1. Why is there so much fluctuation? Because most of these metrics depend on volume, so if it's very low one day it could greatly skew the rate.
  2. How can I see this over weeks/months/years? Click the small minus sign in the lower left-hand corner to "zoom-out" to weeks, then again to months.
  3. How can I see the exact percentage? Hover over the chart at the point you're looking for data. 
Was this article helpful?
0 out of 0 found this helpful

Comments

0 comments

Article is closed for comments.