How to evaluate survey results


You can find metrics on survey performance in the dashboard's third tab - Survey Analysis. Survey questions and answers inform our understanding of the video-powered experience's impact on the viewer.


The answer percentage shows the number of times an answer (documented on the y-axis) was selected out of the total number of question responses - or the percentage that the answer was selected. The count of responses is based on the survey question ID. 



  1. What does the null category mean?  This means the viewer left the answer blank. Viewers don't always answer every question. 


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