You can find metrics on survey performance in the dashboard's third tab - Survey Analysis. Survey questions and answers inform our understanding of the video-powered experience's impact on the viewer.
The answer percentage shows the number of times an answer (documented on the y-axis) was selected out of the total number of question responses - or the percentage that the answer was selected. The count of responses is based on the survey question ID.
- What does the null category mean? This means the viewer left the answer blank. Viewers don't always answer every question.