How to evaluate survey results

Intro

You can find metrics on survey performance in the dashboard's third tab - Survey Analysis. Survey questions and answers inform our understanding of the video-powered experience's impact on the viewer.

Explanation

The answer percentage shows the number of times an answer (documented on the y-axis) was selected out of the total number of question responses - or the percentage that the answer was selected. The count of responses is based on the survey question ID. 

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FAQs: 

  1. What does the null category mean?  This means the viewer left the answer blank. Viewers don't always answer every question. 

 

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