10 Best Practices for Voice-over Scripting



A video experience is an audio-visual experience. The voice-over (audio) component adds depth and personality, what on-screen text alone cannot achieve. Even more important, a good voice-over adds to viewers' understanding as it adds information that is not displayed on the screen.

In this article, you'll find a collection of best practices to keep in mind when scripting the voice-over for your video.



Always use a human voice.
When scripting your voice-over, you can preview the audio as you work. The audio preview is machine-generated based on the script that you have written. Machine-generated audio is only for preview purposes and cannot be used in a video that you publish.


Remember that a professional voice-over brings your text to life.
While your on-screen text may be minimal, the voice-over you script can add more layers of information as well as project the right tone


Work with your pre-existing script.
The scenes in your video (based on your industry solution) include pre-existing scripts. These scripts are written by professionals with extensive expertise in your industry. We recommend using them as a starting point for creating your unique voice-over. Alternatively, you can script completely from scratch.


Script and preview.
As you script your voice-over, use the preview functionality to listen to your script and make adjustments accordingly.


Scene animation is impacted by the voiceover.
When scripting your voice-over, observe the animation in the scene. If your script is shorter than the pre-existing script, the scene will play more quickly; if your script is longer, the scene will play more slowly to accommodate all the text. Make adjustments to ensure that the pace is optimal for viewing.


Stay focused on the scene.
When scripting your voice-over for a specific scene, stay focused on the scene's message in order to write clearly and concisely.


Be aware of repetition.
In your voice-over, it's best to say a sentence only once. There is no need to repeat the same words over again. If you need to emphasize a specific point, you can always dedicate an entire scene to address the topic instead of only a bullet.


Use your on-screen text as your anchor.
Try to avoid narrating your on-screen text. Similar to a physical presentation—where it's bad practice to read the slides—use your on-screen text as prompts for a more in-depth message. This will create a much richer video experience.


Choose the right voice-over artist to tell your story.
Work with your SundaySky Project Manager to choose a voice-over artist to suit your video's target audience. You may want to consider some or all of the following: gender, accent, age, and tone of voice-over.


Plan time for the recording process.
Once you finish scripting the voice-over, you'll need to request a recording for the script. At this point, the work moves entirely to your SundaySky Project Manager who'll coordinate the voice-over work with the artist. When the recording is ready, it will be uploaded seamlessly to your video. You'll then be able to listen to the recording and request any edits, if necessary.


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