When you configure text according to the audience, a data field (for example, plan type) dictates the message that is displayed to viewers based on the audience they belong to. Using this personalization method, you can show different messages to different audiences based on an attribute.

In the example below, different messages are displayed to viewers based on the type of consumer plan they hold. Note that all the other components of the scene are identical.

15_rewards_points.jpg 20_rewards_points.jpg Rewards_for_everyday_purchases.jpg

This type of audience messaging is implemented using data that is passed to SundaySky for each viewer. In order to put it into action, you'll need to create the relevant data field together with the values that the data field can have.
See Managing the SundaySky Data Library to learn how to create data fields and values.  

For example:
If you are displaying different messages based on credit card type,
you would create a data field called card type together with the possible values that this data field can have (gold, silver, platinum).

bell-on.png If you do not add the card type values, the data field will not be eligible for configuring text according to audience.

Configuring the Text


From the scene line-up, select the relevant scene.




Select the placeholder with the text that you want to personalize.




Click the Edit text icon on the toolbar.




Toggle the switch to Message by audience.




Click the down arrow to open the Set message by drop-down list and then select the data field by which you want to segment your viewers.
▶ In the example below, viewers are segmented according to their plan type.
▶ If the data field that you want to use is not displayed in the drop-down list, make sure that you have added values to the data field.




Click the down arrow to open the Audience drop-down list and then select the relevant value.
▶ In the example below, Family represents the audience that holds a family plan.




Enter the message that you want to display to this audience.




Click +Variation to define a message for another audience.




Repeat steps 6-7 to select the value and define the message.




(Optional) Add more variations, as required.


(Optional) You can also include a personalization token inside your message. See Configuring Text with a Personalization Token (steps 5-6) to learn how.
▶ In the example below, the message displayed to Individual plan holders will begin with the viewer's first name.




Enter the text (referred to as default text) that you want to display when the following occur:
● A viewer does not belong to any of the audiences that you have defined.
● Data is not available for the personalization token in a variation. Note that when a personalization token is included, the viewer must belong to the specified audience and have data for the required token in order to see the defined message.

In the example below: Rewards for everyday purchases will be displayed in the scene when:
● The viewer does not hold either a Family or Individual plan.
● The viewer's first name is not included in the record of an Individual plan holder.




Click anywhere outside the text window to save the configuration.


An icon is added to the text placeholder to indicate that personalization has been added.




You can create a variation using more than one audience. In such a case, the message you define will display if the viewer belongs to any of the audiences that have been selected. In the example below, the message will display if the viewer holds a Family plan or an Individual plan.




You can define an audience to not see any messaging at all in a scene. To do this, select the relevant value and then leave the message field empty.




To delete a variation, click the X in the relevant variation pane.




The font size used for the text in the placeholder depends on the length of the text. The longer the text, the smaller the font size will be, to enable all the text to display in the placeholder.

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