Configuring Messages for Different Audiences

Audience Messaging is a method of dynamic messaging in which the data element (for example, credit card type) dictates the message that is displayed to the viewer. Using this method, you can show different messages to different audiences.

In the example below, different messages are displayed to viewers based on the type of credit card they hold. Note that all other components of the scene are identical.

2x_points_on_groceries.jpg 3x_points_on_groceries.jpg rewards_for_everyday_purchases.jpg


Audience Messaging is implemented using data that is passed to SundaySky for each individual. See Introduction to Data for more information.

Note:

All the scenes in your program include prewritten text that can serve as a starting point for your messaging.

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1.

From the scene line-up, select the scene with the text that you want to work on.

Select_scene.jpg

2.

Hover over the text to see the blue text placeholder and then click inside the placeholder.

Select_placeholder.jpg

The current text is displayed in the Configuration pane.

Configuration_pane.jpg

3.

In the Configuration pane, toggle the switch to Message by audience.

Toggle_message_by_audience.jpg

4.

Click the down arrow to open the Set message by drop-down list and then select the data element by which you want to segment your customers.
▶ In the example below, customers are segmented according to the credit card that they hold.

Set_message_by.jpg

5.

Click the down arrow to open the Audience drop-down list and then select the relevant value.
▶ In the example below, Gold represents all those customers that hold a Gold credit card.

Select_gold.jpg

Note:

You can create a variation using more than one segment. In such a case, the message you define will display if the customer belongs to any of the segments that have been selected. In the example below, the message will display if the customer holds a Gold credit card or a Silver credit card.

Two_segments_new.jpg

6.

Type the message that you want to display to this customer segment and then click anywhere outside the text field to save.
▶ A capital T text_icon.jpg is added to the text placeholder to indicate that a data element has been added.

message_for_gold.jpg

Notes:

a.

The font size used for the text in the placeholder depends on the length of your text. The longer the text, the smaller the font size will be, to enable all the text to display in the placeholder. If all the text cannot be displayed, three dots will appear at the end, indicating that there is more to read.

b.

You can define a segment to not see any messaging at all in a scene. To do this, select the relevant value (segment) and then leave the message field empty.

No_message.jpg

7.

Click +VARIATION to define a message for another customer segment.

Add_variation.jpg

8.

Repeat steps 5-6 to select the value and define the message.

Another_variation.jpg

9.

(Optional) Define messages for additional customer segments, as required.

10.

(Optional) You can also include a data element for personalization inside your message. See Configuring 1:1 Personalization (steps 4-5) to learn how.
▶ In the example below, the message displayed to Gold credit cardholders will begin with the customer's first name.

Personalization_and_segment.jpg

11.

Type the text (referred to as default text) that you want to display when the following occur:
● A customer does not belong to any of the customer segments that you have defined.
● Data is not available for customer personalization in a specific segment. Note that when personalization is included, the customer must belong to the required segment and have data for the required element in order to see the defined message.

In the example below: Rewards for everyday purchases will be displayed in the scene when:
● The customer does not hold either a Gold or Silver credit card.
● The customer's first name is not included in the record of a Gold credit cardholder.

Default_message_new.jpg

Note:

To delete a variation, click the X in the relevant variation pane.

Delete_variation.jpg

12.

Preview the scene.

 

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