Overview
The voice-over in your video can be personalized for your viewers using data unique to them.
Here are some examples of how a voice-over can be personalized to create a more customized viewing experience:
1. | In an opening scene, the viewer's name can be narrated after saying Hello. |
2. | In a video announcing a new loyalty program, the number of reward points that a viewer earned can be narrated in a scene. |
3. | In a college recruitment video, the name of the viewer's high school can be narrated in the relevant scene. |
When you use a personalization token, the token represents data that is passed to SundaySky for each viewer. The token, created with a data field, is populated with actual data passed to SundaySky when the video is rendered for the viewer. In order to implement a personalization token in a voice-over, you'll need to create the relevant data field, together with the values that you would like to have narrated for this data field (example below).
See Creating a New Data Library to learn how to create data fields and values.
For example:
If you are narrating Welcome to the {department name} department,
you would create a data field called department name together with the values that you would like narrated (Finance, People, Customer Support, R&D). In the video, using a curly bracket, you will create a personalization token representing the department name.
If you do not add the department name values, the data field (department name) will not be eligible for narration. |