Using a Personalization Token to Personalize the Narration

Overview

The voice-over in your video can be personalized for your viewers using data unique to them.

Here are some examples of how a voice-over can be personalized to create a more customized viewing experience:

1. In an opening scene, the viewer's name can be narrated after saying Hello.
2. In a video announcing a new loyalty program, the number of reward points that a viewer earned can be narrated in a scene.
3. In a college recruitment video, the name of the viewer's high school can be narrated in the relevant scene.

When you use a personalization token, the token represents data that is passed to SundaySky for each viewer. The token, created with a data field, is populated with actual data passed to SundaySky when the video is rendered for the viewer. In order to implement a personalization token in a voice-over, you'll need to create the relevant data field, together with the values that you would like to have narrated for this data field (example below).
See Creating a New Data Library to learn how to create data fields and values.

For example:
If you are narrating Welcome to the {department name} department,
you would create a data field called department name together with the values that you would like narrated (Finance, People, Customer Support, R&D). In the video, using a curly bracket, you will create a personalization token representing the department name.

bell-on.png If you do not add the department name values, the data field (department name) will not be eligible for narration.

Configuring the Voice-over

1. From the scene line-up, select the relevant scene.
  Scene_selection.jpg
2. Select the narration placeholder beneath the scene.
  Select_placeholder.jpg
3. On the toolbar, click the Edit Voice-over icon.
  Edit_voice_over_icon.jpg
4. In the Message field, begin by typing the voice-over that you want everyone to hear.
  Voice-over_for_all.jpg
5. Position the cursor where you want to insert the personalization token and then type a left curly bracket.
  Curly_bracked_added.jpg
  A drop-down list with all the available data fields is displayed.
  Available_data_fields.jpg
6. Select the data field that you want to use for the personalization token.
▶ In the example below, viewers will hear their first name followed by the text that everyone will hear.
▶ Only one personalization token can be added to a narration placeholder.
  Personalization_token_added.jpg
7. Type the fallback voice-over. This is the text that will be narrated when data is not available.
In the example below: if a viewer's first name was not added as a value, the voice-over will be: Hi, here are a few fun facts about our company that we'd like to share with you.
  Fallback_voice_over.jpg
8. Click anywhere outside the configuration dialog window to close the window.
  An icon is added to the narration placeholder and to the scene thumbnail in the line-up to indicate that personalization has been added.
  Personalization_added_120.jpg
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