|In this article:|
|➤ Best Practice #1: Plan For Length Based on Platform|
|➤ Best Practice #2: Build the Right Foundation|
|➤ Best Practice #3: Make It Personal|
Videos created using the SundaySky platform can be used for advertising or paid media placements. SundaySky's video creation tools and advertising technology solutions simplify the creation and deployment of ad campaigns. Video ads built with SundaySky leverage distinct scenes to provide relevance to viewers. Each ad can be enhanced by data to amplify messaging and reach. As you build, here are some best practices to increase the effectiveness of your ad.
Best Practice #1
Plan For Length Based on Platform
Most commonly, ads are featured across publisher sites through programmatic placement. Ads in programmatic are a high-value experience because they play just before the publisher's content, retaining a viewer's focus.
Ads can also be placed on YouTube, social media platforms, and streaming services via connected TVs. Each of these placements has a different video length requirement that you should consider when creating your ad. As a general rule, ad length is typically limited to 15 or 30 seconds but here are more specific guidelines for different platforms.
Best Practice #2
Build the Right Foundation
To fulfill the length requirements as detailed above, each scene should be approximately 5 seconds long. Use of three 5-second scenes will accommodate 15-second placements while 30-second placements can include 1-2 additional scenes for further context. Over years building and testing video advertisements, SundaySky has optimized around a four-scene lineup that maximizes engagement. Here are the scenes we recommend including in your video:
Opening Scene—An Introduction to the Brand
Product or Service Scene—Showcase Your Product or Service
Value Proposition or Unique Selling Point (USP) Scene—Highlight How Your Brand Adds Value
Call to Action (CTA) Scene—Drive the Desired Action
Best Practice #3
Make It Personal
By using data, SundaySky video ads are more engaging than typical online ads. The platform algorithm aligns the most relevant messages to your audience's interests, and the use of data allows you to target and vary content down to the individual level. By identifying valuable audience segments, using on-site behavior, and using third-party datasets, SundaySky can help you deliver highly relevant content to high-value prospects or customers.
SundaySky makes video advertising easy! Use our video creation tools to build data-driven, targeted ads quickly and keep them updated as your messaging needs change or evolve. After creation, work alongside the SundaySky campaign management team to deploy, track, and optimize your ads to maximize your performance. Get started creating today and for more information on campaign management, reach out to SundaySky.