Introduction

With the SundaySky Video Platform, you can personalize a video by including a media asset (image or video footage) that is unique to each viewer.

The following are use case examples for this type of personalization:
Creating a video for a sales prospect with their image in the opening scene.
Creating a video for a prospective customer with an image of a product that they showed interest in.

The personalization process includes three major steps, to be done in sequential order:
1. All the media assets that you want to use in the video need to be hosted on a website, each with its own URL. This is the URL that will be included in each viewer's record and to which you will map the data element (step 2 below).
2. Create a data element that represents the media asset that you want to personalize. In general, you need to set up a data element library with all the data elements that you'll use for personalizing content. In the case of media assets, the data element that you create needs to be mapped to the source field in your company records that holds the URL of the media asset.

The following Help Center articles will guide you in this step:
To understand the general background, see Video Personalization—How It Works.
To learn how to set up the data element library and add data elements, see Managing the SundaySky Data Element Library.
To learn how to prepare the data feed, see Data Connector: File Upload.
To learn how to connect the video in SundaySky to your data, see Setting up Data Integration for Your Video.
3. Configure the content in the video scenes. The guidelines below address this step.

Configuring the Media Content in a Scene

1.

Access the relevant video.

2.

From the scene line-up, select the scene in which you want to configure the media content.
▶ The scene needs to include a media placeholder.

  Select_scene_in_lineup_new.png

3.

Hover over the media placeholder to see the blue borders and then click inside the placeholder.

 

Hover_over_placeholder.png

4.

In the right panel, select From feed.

 

Select_from_feed_110.png

5.

Click the down arrow to open the Select to personalize drop-down list.

 

Select_to_personalize.png

6.

From the drop-down list, select the data element that is mapped to the URL of the unique media asset that you want to display for each viewer. A data element will only appear in this list if you created it in the data element library, as described in step 2.
▶ In the example below, the data element Product image is mapped to the image URL that is unique for each viewer.

 

product_image_data_element.png

7.

Upload the media asset that you want to display when the data record of a specific viewer does not contain a media URL. To do this, click the checkered thumbnail in the right panel and upload an asset from your computer or use a stock asset.
▶ This asset is referred to as the default media asset.

  Default_media_asset.png
 


In the workspace, the default media asset is displayed in the placeholder. A media icon is also added to the placeholder to indicate that a data element has been added.

 

media_icon.png

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