The media in your video can be customized for your viewers according to the audience that they belong to. Using this method, you can display different media assets (images or video footage) to different audiences.

The following are use case examples for this type of personalization:
In a video promoting health plans, the image that is displayed in the opening scene is based on the plan that the viewer holds. In this example, audiences are segmented according to plan name.
In an onboarding video for new employees, the video footage in one of the scenes is based on the department to which the employee belongs. In this example, audiences are segmented according to department.

This type of personalization is implemented using data that is passed to SundaySky for each viewer. To use this method, you'll need to first set up your data library where you will create the data field that you will use to define the audience. Together with the data field, you'll also need to define the values that this data field can have.
See Managing the SundaySky Data Library to learn how to create data fields and values.  

For example:
If you want to display different images based on the viewer's age,
you would create a data field called age group together with the possible values that this data field can have (Gen X, Gen Y, Gen Z, Boomer).

bell-on.png Without the age group values, you will not be able to use the data field (in this example, age group) for configuring the images according to audience.

Configuring the Media Content


Open the relevant video in the Studio.


From the scene line-up, select the scene in which you want to configure the media content.
▶ The scene needs to include a media placeholder.




Double-click the media placeholder.




Toggle the switch to Message by audience.




Click the down arrow to open the Set message by drop-down list and then select the data field by which you want to segment your viewers.
▶ In the example below, viewers are segmented according to the name of their health plan.
▶ If the data field that you want to use is not displayed in the drop-down list, make sure that you have added values to the data field.




Click the down arrow to open the Audience drop-down list and then select the relevant value.
▶ In the example below, Select Care represents all viewers that have a family health plan.




Add the media asset that you want to display for the audience that you selected in the previous step.
▶ Click browse to upload a media asset from your computer or drag and drop a media asset from the media library.

Click to see how to drag and drop a media asset




  The thumbnail of the media asset is added.
In the example below, the image of the family will be displayed in the scene to all viewers who hold a Select Care plan.




Click +Variation to define a media asset for another audience.




Repeat steps 6-7 to select the audience and add the media asset.
▶ In the example below, a different media asset is displayed when the viewer has an Essentials health plan (targeted to young couples).




(Optional) If you have additional audiences, add the relevant variations.


Using drag and drop, add the media asset that you want to display when the viewer does not belong to any of the audiences that you defined in the previous steps.
▶ This asset is referred to as the default media asset.



Click anywhere outside the media window to close the window.


In the scene, the default media asset is displayed in the placeholder. An icon is added to the placeholder to indicate that personalization has been added.





You can create a variation using more than one audience. In such a case, the selected media asset will be displayed if the viewer belongs to any of the audiences included in the variation. In the example below, the same media asset will be displayed for either Select Care or Essentials planholders.




To delete a variation, click the X in the relevant variation section.



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