In this article, the terms segment and audience are used interchangeably.
The media in your video can be customized for your viewers according to the viewer segment that they belong to. Using this method, you can display different media assets (images or video footage) to different audiences.
|The following are use case examples for this type of personalization:|
|●||In a video promoting health plans, the image that is displayed in the opening scene is based on the plan that the viewer holds. The segment in this example is the plan name.|
|●||In an onboarding video for new employees, the video footage in one of the scenes is based on the department to which the employee belongs. The segment in this example is the department.|
Audience messaging is implemented using data that is passed to SundaySky for each viewer. To use this method, you'll need to first set up your data element library where you will create the data element that you will use for audience messaging. Together with the data element, you'll also need to define the values that this data element can have.
If you are displaying different images based on department,
you would create a data element called department together with the possible values that this data element can have (finance, management, human resources, product).
See Managing the SundaySky Data Element Library to learn how to create data elements and values.
Configuring the Media Content in a Scene
You can create a variation using more than one audience. In such a case, the media asset will be displayed if the viewer belongs to any of the audiences that have been selected. In the example below, the same media asset is displayed for either Select Care or Premiere planholders.
To delete a variation, click the X in the relevant variation section.