Media—Message by Audience

Dganit Rauchwerger

Updated March 27, 2023 17:28

Introduction

Note:
In this article, the terms segment and audience are used interchangeably.

The media in your video can be customized for your viewers according to the viewer segment that they belong to. Using this method, you can display different media assets (images or video footage) to different audiences.

The following are use case examples for this type of personalization:
●	In a video promoting health plans, the image that is displayed in the opening scene is based on the plan that the viewer holds. The segment in this example is the plan name.
●	In an onboarding video for new employees, the video footage in one of the scenes is based on the department to which the employee belongs. The segment in this example is the department.

Audience messaging is implemented using data that is passed to SundaySky for each viewer. To use this method, you'll need to first set up your data element library where you will create the data element that you will use for audience messaging. Together with the data element, you'll also need to define the values that this data element can have.
For example:
If you are displaying different images based on department,
you would create a data element called department together with the possible values that this data element can have (finance, management, human resources, product).

See Managing the SundaySky Data Element Library to learn how to create data elements and values.

Configuring the Media Content in a Scene

1.	Access the relevant video.
2.	From the scene line-up, select the scene in which you want to configure the media content. ▶ The scene needs to include a media placeholder.

3.	Hover over the media placeholder to see the blue borders and then click inside the placeholder.

4.	In the right panel, toggle the switch to Message by audience.

5.	Click the down arrow to open the Set message by drop-down list and then select the data element by which you want to segment your viewers. ▶ In the example below, viewers are segmented according to the name of their health plan.

6.	Click the down arrow to open the Audience drop-down list and then select the audience that you are defining. ▶ In the example below, Select Care represents all viewers that have a family health plan.

7.	Click the plus icon to upload the media asset that you want to display in the placeholder for the audience that you selected in the previous step.

	The thumbnail of the media asset is added to the right panel.

8.	Click +Variation to define a media asset for another audience.

9.	Repeat steps 6-7 to select the audience and upload the media asset. ▶ In the example below, a different media asset is displayed in the scene when the viewer watching has a Premiere health plan (targeted to young couples).

10.	(Optional) If you have additional audiences, add more variations as needed.
11.	Upload the media asset that you want to display when the viewer does not belong to any of the audiences that you defined in the previous steps. To do this, click the plus sign in the When audience is not defined show section and upload the relevant media asset. ▶ This asset is referred to as the default media asset.

	In the workspace, the default media asset is displayed in the placeholder. A media icon is also added to the placeholder to indicate that Message by audience has been implemented.

Notes

1.	You can create a variation using more than one audience. In such a case, the media asset will be displayed if the viewer belongs to any of the audiences that have been selected. In the example below, the same media asset is displayed for either Select Care or Premiere planholders.

2.	To delete a variation, click the X in the relevant variation section.