A video experience is an audio-visual experience. The narration (audio) component adds depth and personality, what on-screen text alone cannot achieve. Even more importantly, good narration enhances a viewer's understanding by providing information that isn't displayed on the screen.
In this article, you'll find a collection of best practices to keep in mind when writing the narration for your video.
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Stay focused on the scene.
When writing the narration for a specific scene, stay focused on the scene's message in order to write clearly and concisely.
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Be aware of repetition.
In the narration, it's best to say the same sentence only once. There is no need to repeat the same words over again. If you need to emphasize a specific point, you can always dedicate an entire scene to address the topic instead of only a bullet.
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Use the on-screen text as your anchor.
Try to avoid narrating the on-screen text. Similar to a physical presentation—where it's bad practice to read the slides—use your on-screen text as prompts for a more in-depth message. This will create a much richer video experience.
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Work with pre-existing narration.
If you are creating a video with a Story Template, the video includes pre-written narration. The narration for each Story Template is written by a professional with extensive expertise in the relevant industry. We recommend using it as a starting point for creating your unique version. Alternatively, you can write completely from scratch if it makes sense to do so.
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Write and preview.
As you write, use the preview functionality to listen to the narration and make adjustments accordingly.
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Scene duration may be impacted by the narration.
By default, the length of the narration is what determines the length of the scene. For more flexibility and to optimize the pace of the scene, you can define factors other than the narration length to determine the scene's length. To learn more, see What Determines the Length of a Scene? and Setting a Minimum Duration for a Scene.
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Choose the right voice to tell your story.
Once the narration is ready, choose the voice that best suits your brand and video. The SundaySky platform includes a wide collection of human-sounding AI voices and avatars in different genders, tones, and languages. The right voice will bring your story to life.
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Take advantage of the speed and scale offered by AI voice narration.
Using an avatar or AI voice offers many benefits in terms of creation speed and the ability to scale videos for diverse audiences. These include:
▶ Creating the narration is immediate, unlike traditional video, which requires the narration to be recorded.
▶ Edits to the narration can be made quickly and implemented instantly.
▶ You are not dependent on any external resources.
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