Introduction to SundaySky Data Connectors

Updated March 13, 2023 14:41

As the name suggests, a data connector is a process that transfers data from a source (for example, a data file) to the SundaySky Video Platform where it is used for personalizing videos for your viewers.

SundaySky comes with an ever-growing library of connectors, from which you can choose the one best suited for your needs. In this article you can read about the key features of each data connector.

Data Connector: File Upload

CSV files are manually uploaded to the SundaySky platform.

With this method, you can distribute the video using a landing page built with the SundaySky landing page builder or use your own page and play the video using the SundaySky player.

To learn more, see Data Connector: File Upload.

1.	When you have data that is available in CSV format.
2.	Your source data does not change frequently and is relevant for a relatively long period of time.
3.	When the communication or campaign is one-off or not frequent.

You can implement this data connector with minimal technical know-how.

Your data is removed from the SundaySky servers according to SundaySky's data retention policy.

Data Connector: URL Parameters

Data is passed to the SundaySky platform by adding information to the page URL or the video request, using query string parameters.

With this method, you can distribute the video using a landing page built with the SundaySky landing page builder or use your own page and play the video using the SundaySky player.

To learn more, see Data Connector: URL Parameters.

1.	When data is available in the page URL (for example, a dynamic link from an email management system).
2.	When data is available on the page on which the viewer is watching the video.

You will need intermediate technical know-how to implement this data connector.

Structured data is not saved on SundaySky servers but the page URLs are retained for reporting purposes.

Data Connector: SundaySky API

Data is sent directly from your system to the SundaySky API at the moment the viewer clicks play to watch the video. The SundaySky platform responds with a video response to be used for playing the video.

With this method, you can play the video in the SundaySky player.
However, you cannot distribute the video using a landing page built with the SundaySky landing page builder.

To learn more, see Data Connector: SundaySky API.

1.	When data is available on your backend system and requires system-to-system integration.
2.	If the viewer data you hold is sensitive.
3.	If real-time data accuracy is critical when watching the video.

You will need advanced technical know-how to implement this data connector.

Your data is never saved on SundaySky servers.

Data Connector: Custom Integration

While there are a variety of connectors in the library, you may prefer a custom integration that is not available in the platform. For example, if you have access to an existing API for personalizing data, a custom integration can enable SundaySky to pull data from this API in real time. In this case and others, SundaySky offers a paid service to create a custom integration on your behalf, unique to your company's requirements.
A custom integration is managed entirely by SundaySky.

To learn more, see Implementing a Custom Data Integration.

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