Note that you need to have Reports Self Service permissions to create reports in the Editor.
|In this article:|
|➤ Introduction to Reports|
|➤ Report Format|
|➤ Creating a New Report|
Introduction to Reports
Once your program has been published and shared with viewers*, you can generate reports to provide you with data relating to video engagement. This data includes information about the viewers, their device type, scenes viewed, time spent viewing, and much more.
The data collected in the reports can provide you with important insights regarding both the performance of your video and the attributes of the viewers watching. You can also merge the SundaySky report data with your business data to analyze the impact of the video on your business KPIs.
Note that reports can only be generated for programs created for owned media.
* Reports can also be generated during the testing phase to verify that the report is structured correctly and that the relevant data is being pulled.
All reports are generated in CSV format. The CSV file that is created is sent to email recipients (zipped) or to a server address. Depending on your needs, the CSV file can be analyzed manually by an individual or be automatically ingested into a database.
The column headers and values in the CSV file are all enclosed by quotes, in order to avoid any potential issues relating to commas.
Creating a New Report
Begin by clicking the Reports icon at the top of the page.
Click the plus sign on the left side of the Reports page.
Select the program (one or more) that you want to report on and then click Continue.
Enter a name for the report.
(Optional) If you want to change the default time zone, click the pencil icon and then select the time zone that you want to use for this report.
The columns pane on the left side of the page includes all the columns (also known as fields) that you can report on. Hovering over the column name displays a description of the data that is pulled and displayed in the report.
Select (by clicking) the columns that you want to include in the report.
(Optional) If you want to edit the name of a column, click the pencil icon by the column name.
Edit the Column name.
(Optional) Reorder the columns by dragging and dropping the column headers.
If you need to include a blank column in the report to accommodate future data while retaining the current report structure, you can use a placeholder column for this purpose.
Click Save to save the new report.
The report is added to your account.