What is a Button?
A button is an interactive component in a scene that, when clicked, opens a URL in a new browser tab.
In the example below, clicking Open a New Loan will direct viewers to a landing page with details on how to open a new loan.
In the Scene Template library, you can identify the scenes that include a button by their thumbnail and description (see example below):
The button itself is composed of three elements: |
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1. |
Button shape. The button shape and color are defined in the brand configuration. |
2. |
Button text. As with "regular text", you can: |
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URL Hyperlink. This is the link that is opened when the viewer clicks the button. Depending on your requirements, you can: |
Once your video has views, you can run reports and use the video dashboard to view metrics on how the buttons are performing. |
Important Notes:
1. | The buttons you configure are clickable only if the video is played in the SundaySky player. |
2. | Currently, buttons can only be configured in videos created for owned media. In the future, it will also be possible to configure buttons in videos created for paid media. |
Configuring a Button without Personalization
1. |
From the scene line-up, select the scene with the button that you want to configure. |
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2. |
Hover over the button to see the blue placeholder and then click inside the placeholder. |
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3. | In the Button text field (right pane), type the text that you want to display on the button and then click anywhere outside the text field to save. |
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4. |
In the Destination URL field (right pane), type the URL that viewers will be directed to when they click the button. |
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(Optional) Define how this button is referred to in the dashboard widgets. Select Same as button text if you want the button name in the dashboard to be the same as the button text in the scene. This is the default option. |
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Configuring a Button with 1:1 Personalization
1. |
From the scene line-up, select the scene with the button that you want to configure. |
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2. |
Hover over the button to see the blue placeholder and then click inside the placeholder. |
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3. |
In the Button text field (right pane), begin by typing the text that you want everyone to see on the button and then click anywhere outside the text field to save. |
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In the text field, position your cursor where you want to insert the personalized data and then type a left curly bracket﹛. |
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Select the appropriate data element and then click anywhere outside the text field to save the selection. In the example below, viewers will see the text See your special offer, followed by their first name. |
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6. |
Type the text that you want to display on the button when data is not available. In the example below: if a viewer's first name is not included in the record, See all our special offers will be displayed. |
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7. |
In the Destination URL field, type the URL that viewers will be directed to when they click the button. |
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8.a. |
(Optional) You can also personalize the URL using a data element (see steps 4-5 above). |
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8.b. |
(Optional) If you have defined a personalized URL, type the URL that you want to direct viewers to if data is not available. In the example below: a viewer whose record does not include {Customer ID} will be directed to a page suitable for all customers. |
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(Optional) Define how the buttons you configured are referred to in the dashboard widgets. b. The button that is displayed when data is not available (highlighted in pink in the example below). The reporting options for this button appear right beneath the button text. For each button: |
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Configuring a Button with Audience Messaging
1. |
From the scene line-up, select the scene with the button that you want to configure. |
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2. |
Hover over the button to see the blue placeholder and then click inside the placeholder. |
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3. |
In the right pane, toggle the switch to Button by Audience. |
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Click the down arrow to open the Set message by drop-down list and then select the data element by which you want to segment your viewers. |
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Click + Variation. |
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6. |
Click the down arrow to open the Audience drop-down list and then select the relevant segment. |
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7. |
Type the text that you want to display on the button for this viewer segment and then click anywhere outside the text field to save. |
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8. |
(Optional) You can also include a data element for personalization in the button text. See Configuring a Button with 1:1 Personalization (steps 4-5) to learn how. |
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9. |
In the Destination URL field, type the URL that viewers in this segment will be directed to when they click the button. |
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10. |
(Optional) You can also personalize the URL using a data element. See Configuring a Button with 1:1 Personalization (steps 8.a.-8.b.) to learn how. |
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11. |
(Optional) Define how this button is referred to in the dashboard widgets. Select Same as button text if you want the button name in the dashboard to be the same as the button text in the scene. This is the default option. |
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12. |
Click + Variation to configure a button for another viewer segment. |
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Repeat steps 7-11 to configure the button text, URL, and reporting option for the additional segment. See Additional Notes (#4) for more information regarding the reporting option. |
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14. |
Create additional variations, as required. |
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In When audience is not defined show, configure the button that will be included in the scene when the following occur: |
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Additional Notes
1. |
You can remove a button completely from a scene by deleting all the button text in the placeholder. |
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2. |
When Configuring a Button with Audience Messaging: |
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3. |
When Configuring a Button with Audience Messaging: |
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4. |
When Configuring a Button with Audience Messaging: |
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5. |
To delete a variation, click the X in the relevant variation pane. |
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6. |
The button color, button text color, and text style are all taken from the brand configuration. See Configuring Brand Colors and Configuring Your Brand Text Styles for more information. |