Overview
You can export your Amplify template analytics to a CSV file for reporting and analysis outside the platform. The export includes data from the beginning of your account, up to 13 months back, and you can choose between a high-level aggregate export and a detailed, row-level export.
Key Points
- The export covers data from the start of your account, up to the last 13 months.
- You can export an aggregate file or a detailed file.
- The export includes all fields and all dates. Filter the file yourself after exporting if you need a narrower view.
- In external accounts, activity by internal users is not included in the export.
Exporting Analytics Data
- Open the analytics for your templates.
- Click Export CSV.
- Choose the type of export you want: aggregate or detailed.
- Confirm the export. The file is prepared in the background, and you can continue working while it runs.
Choosing Aggregate or Detailed
Pick the export type based on the level of detail you need.
- Aggregate — High-level summary data. This includes template-level figures such as how many videos were published and unpublished, when a template was last used, videos created, and videos shared. It is similar to the performance table in the analytics dashboard.
- Detailed — Row-level data, with one row per contributor and video creator, per recipient. For each video it includes the sharing method, total views, unique views, engagement, button engagement where buttons are used, and the input field values used to create the video.
Note: In the detailed export, some input field values are handled specially. Fields a contributor did not fill are left empty. Values in fields marked as PII are masked rather than shown. For media input fields, the file reflects the field type and what was allowed, such as image, recording, or both.
What Is Included
The export is intended to give you a full extract that you can filter on your own. It includes all fields and all available dates within the 13-month window.
Note: In external accounts, videos created by internal users are not part of the export.
Understanding the Contributor Metrics
Template analytics describe your contributors as a funnel, so you can see not just how many people could use a template but how many actually did:
- Assigned seats — the number of contributor seats assigned in your account.
- Eligible contributors — contributors who have access to the templates you are currently viewing.
- Active contributors — contributors who actually used the template.
The active-contributor metric adjusts to what you are viewing:
- When no template filter is applied (viewing all templates), the metric compares active contributors against assigned seats across your account.
- When you filter to one or more templates, the metric compares active contributors against eligible contributors — that is, only the contributors who have access to the templates you selected.
Filtering focuses the metric on the group that can actually use the selected templates, so you see who is active out of the people who could be.