Exporting Template Analytics Data

Overview

You can export your Amplify template analytics to a CSV file for reporting and analysis outside the platform. The export includes data from the beginning of your account, up to 13 months back, and you can choose between a high-level aggregate export and a detailed, row-level export.

Key Points

• The export covers data from the start of your account, up to the last 13 months.
• You can export an aggregate file or a detailed file.
• The export includes all fields and all dates. Filter the file yourself after exporting if you need a narrower view.
• In external accounts, activity by internal users is not included in the export.

Exporting Analytics Data

There are two types of template exports available, Account Exports and Template Exports.

1. For Account-level exports, navigate to your Analytics tab > Templates. Or, for Template-level exports, navigate to a template and click on the Analytics tab in the left sidebar.
2. Click Export CSV.
3. Choose the type of export you want: aggregate or detailed.
4. Confirm the export. The file is prepared in the background, and you can continue working while it runs.

Choosing Aggregate or Detailed

• Note: This Aggregate vs Detailed choice is only applicable to Account-level exports, not Template-level exports, which are always Detailed.

Pick the export type based on the level of detail you need.

• Aggregate — High-level summary data. This includes template-level figures such as how many videos were published and unpublished, when a template was last used, videos created, and videos shared. It is similar to the performance table in the analytics dashboard.
• Detailed — Row-level data, with one row per contributor and video creator, per recipient. For each video it includes the sharing method, total views, unique views, engagement, button engagement where buttons are used, and the input field values* used to create the video.

Notes on input fields: 

• Input field values for Detailed reports are only includes for Template-level exports, not Account-level exports.
• Some input field values are handled specially. Fields a contributor did not fill are left empty. Values in fields marked as PII are masked rather than shown. For media input fields, the file reflects the field type and what was allowed, such as image, recording, or both.

What Is Included

The export is intended to give you a full extract that you can filter on your own. It includes all fields and all available dates within the 13-month window.