Overview
When your video is personalized, you can preview how it will appear to a specific audience by using a viewer profile. Depending on the personalization method used (personalization token or audience messaging), a viewer profile is a set of sample data that defines an individual viewer or a group of viewers. The viewer profiles you create are based on the data fields that you have used for personalizing video scenes.
It's important to emphasize that a viewer profile is based on sample data, not the actual data used when generating personalized videos.
To ensure the logic in your configurations is correct, we recommend creating viewer profiles that simulate the various audiences who will watch your video.
Creating a Viewer Profile
| 1. | Open the relevant video in the Studio. |
| 2. | In the Workspace, click the preview button. |
| 3. | Make sure Full video is selected. |
| In the left pane, you'll see all the data fields that you have used to personalize the video. ▶ In the example below, these are Department, Employment type, Job, and Location. |
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| 4. | Click + New Profile. |
| 5. | Give the viewer profile a name that reflects its purpose. |
| 6. | Click Create. |
| 7. | By each data field that you want to use, open the drop-down list and select the value that applies to the viewer profile that you are creating. ▶ In the example below, the video when previewed with this viewer profile will reflect the following content: a Social Media Strategist job in the Marketing department that pays Hourly and is located in Midtown Manhattan. |
| 8. | Click Save at the bottom of the window. |
| The viewer profile is created and can now be selected when previewing a video. | |
Copying a Viewer Profile
You can save time when creating a new viewer profile by copying and editing an existing one.
| 1. | From the viewer profile drop-down list, select the viewer profile that you want to copy. |
| 2. | Click Save As at the bottom of the window. |
| 3. | Give the copied viewer profile a name that reflects its purpose. |
| 4. | Click Save. |
| 5. | Edit the new viewer profile as required. ▶ You can remove a data field that is not needed by clicking the X. |
| 6. | Click Save at the bottom of the window. |
| The viewer profile is created and can now be selected when previewing a video. | |
Editing a Viewer Profile
| 1. | From the viewer profile drop-down list, select the viewer profile that you want to edit. |
| 2. | Edit the viewer profile as required. ▶ You can remove a data field that is not needed by clicking the X. |
| 3. | Click Save at the bottom of the window. |
Deleting a Viewer Profile
| 1. | From the viewer profile drop-down list, select the viewer profile that you want to delete. |
| 2. | Click Delete at the bottom of the window. |
| The viewer profile is deleted. |