Setting Up Personalized Narration Using a Personalization Token

Overview

The narration in a video can be personalized for viewers using data unique to them. Here are some examples of how a narration can be personalized to create a more customized viewing experience:

  1. In the opening scene, the viewer's name is narrated before a general greeting.
  2. In an onboarding video, the viewer's new role is narrated when outlining the role and responsibilities.
  3. In a college recruitment video, the name of the viewer's high school is narrated when highlighting the student body.

When you use a personalization token, the token represents data that is passed to SundaySky for each viewer. The token, created with a data field, is populated with actual data passed to SundaySky when the video is rendered for the viewer. In order to implement a personalization token in a narration, you'll need to create the relevant data field, together with the values that you would like to have narrated for this data field (example below).
See Creating a New Data Library to learn how to create data fields and values.

For example:
If you are narrating Welcome to the {department name} department,
you need to create a data field called department name together with the values that you want narrated (Finance, People, Customer Support, R&D). In the video, using curly brackets, you'll create a personalization token representing the department name.

bell-on.png If you do not add the department name values, the data field (department name) is not eligible for narration.

Configuring the Narration

1. Open the relevant video in the Studio.
2. Select the scene that you want to personalize.
3. Double-click the narration placeholder.
  Narration_placeholder.jpg
4. Begin by typing the narration that you want everyone to hear.
  Type_narration_for_all.jpg
5. Position the cursor where you want to insert the personalization token and then type a left curly bracket.
  Left_bracket.jpg
  A drop-down list with all the available data fields is displayed.
  Data_fields.jpg
6. Select the data field that you want to use for the personalization token.
▶ In the example below, viewers will hear their first name followed by the text that everyone will hear.
▶ Only one personalization token can be added to a narration placeholder.
  Data_field_added.jpg
7. Type the fallback narration. This is the text that will be narrated when data is not available.
In the example below: if a viewer's first name was not added as a value, the narration will be: Hi, here are a few fun facts about our company that we'd like to share with you.
  Fallback_narration.jpg
8. Preview the narrations with the AI voice selected for the video.
▶ If required, adjust any pronunciation using the Pronunciation Library.
  Preview_narrations.jpg
9. Click anywhere outside the Narration dialog window to close the window.
  An icon is added to the narration placeholder and to the scene thumbnail in the line-up to indicate that personalization has been added.
  Indications_110.jpg
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