When you create a video in the SundaySky Video Platform, you can either create one version that all your viewers will see or personalize the video so that viewers will see a version that is customized especially for them. Personalization can take many forms, from addressing viewers by their first name to displaying messages to viewers according to a segment to which they belong. Following are the two methods of personalization that SundaySky supports:
When you use a personalization token, the token represents data that is passed to SundaySky for each viewer. The token, created with a data field, is populated with actual data passed to SundaySky when the video is rendered for the viewer.
You can personalize the on-screen text, the voice-over, or even show each viewer a unique media asset according to the URL in the data record that you provide to SundaySky.
Below is one example of personalization with a token:
In audience messaging, the video is personalized for a specific audience according to a value that exists in the source data record that you provide to SundaySky.
For example:
1. You create a data field named Age Group, with the following values: Gen Y, Gen Z, Boomer, Senior.
2. You add one of the above values to each data record according to the viewer's age.
3. When creating the video, you configure messages or voice-overs that are specific to each one of these age segments.
4. Videos sent to viewers belonging to a specific age segment will be personalized according to the relevant age group.
In order to enable this personalization, you need to connect the data that exists in your company to the video that you are creating.
Activating video personalization in the SundaySky Video Platform includes a number of steps. This article describes these steps and gives you all the information you need to start personalizing your video quickly and easily.
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Step 1:
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In this first step, you'll set up the data library that will be used in your video.
See the following articles for step-by-step guidance:
Managing the SundaySky Data Library
Creating Data Fields in Bulk
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Step 2:
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In this step, you'll create your video and personalize the scenes according to the data fields in your data library.
See the following articles for step-by-step guidance:
Configuring Text with a Personalization Token
Configuring Text According to Audience
Configuring a Voice-over with a Personalization Token
Configuring a Voice-over According to Audience
Configuring Media According to Data Stream
Configuring Media According to Audience
Configuring a Button
Skipping a Scene
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Step 3:
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In this step, you'll select the data connector that will be used to integrate the data from your sources to the SundaySky Video platform, in order to activate the video personalization.
See the following articles for step-by-step guidance:
Introduction to SundaySky Data Connectors
Setting up Data Integration for a Video
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Step 4:
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In this step, you'll preview your video to make sure that all the content is configured correctly. Afterwards, you're ready to publish your video.
See Introduction to Publishing to learn more.
