When you create a video in the SundaySky video platform, you can either create one version that all your viewers will see or personalize the video so that viewers will see a version that is customized especially for them. Personalization can take many forms, from addressing viewers by their first name to displaying messages to viewers according to a segment to which they belong. Following are the two methods of personalization that SundaySky supports:
In 1:1 personalization, data from the source data record is used to create personalization.
You can personalize the on-screen text, the voice-over, or even show each viewer a unique media asset according to the URL in the data record that you provide to SundaySky.
Below is one example of 1:1 personalization:
In audience messaging, the video is personalized for a specific audience according to a value that exists in the source data record that you provide to SundaySky.
1. You create a data element named Age Group, with the following values: Gen Y, Gen Z, Boomer, Senior.
2. You add one of the above values to each data record according to the viewer's age.
3. When creating the video, you configure messages or voice-overs that are specific to each one of these age segments.
4. Videos sent to viewers belonging to a specific age segment will be personalized according to the relevant age group.
In order to enable this personalization, you need to connect the data that exists in your company to the video that you are creating.
Connecting your data to the SundaySky video platform includes a number of steps. This article describes these steps and gives you all the information you need to start personalizing your video quickly and easily.
Set up the data element library.
In this step, you'll set up the data element library that will be used in your video.
See Managing the SundaySky Data Element Library to learn how to set up and maintain this library.
Create your video and configure the data elements in the relevant scenes.
In this step, you'll create your video and personalize the scenes according to the data elements in your data library.
See the following articles for step-by-step guidance:
Configuring 1:1 Personalization (Text)
Configuring Messages for Different Audiences (Text)
Scripting a Voice-over with 1:1 Personalization
Scripting a Voice-over with Audience Messaging
Configuring a Button
Publish your video.
In this step, you'll preview your video to make sure that all the content is configured correctly. Afterwards, you're ready to publish your video.
See Publishing a Video to learn more.
Distribute your video.
In this step, personalized links to the video you created are generated. These are the links that you will send to your viewers.
There are several methods to implement this step—Generating Video Links (CSV) is one of them.
Step 5 (optional)
Update the data element library.
From time to time, you may need to update the data element library to add, edit, or remove data elements and values. You can do this in the platform or by importing a file.
See the following articles to learn how:
Managing the SundaySky Data Element Library
Importing a File into the Data Element Library