Introduction
The voice-over in your video can be personalized for your viewers using data unique to them.
Here are some examples of how a voice-over can be personalized to create a more customized viewing experience:
| 1. | In an opening scene, the viewer's name can be narrated after saying Hello. |
| 2. | In a video announcing a new loyalty program, the number of reward points that a viewer earned can be narrated in a scene. |
| 3. | In a college recruitment video, the name of the viewer's high school can be narrated in the relevant scene. |
When you use a personalization token, the token represents data that is passed to SundaySky for each viewer. The token, created with a data field, is populated with actual data passed to SundaySky when the video is rendered for the viewer. In order to implement a personalization token in a voice-over, you'll need to create the relevant data field. If the data field has associated values, these too need to be created.
See Managing the SundaySky Data Library to learn how to create data fields and values.
For example:
If you are narrating Welcome to the {department name} department,
you would create a data field called department name together with the possible values that this data field can have (Finance, People, Customer Support, R&D). In the video, using a curly bracket, you will create a personalization token representing the department name.
| If you do not add the department name values, this data field (department name) will not be eligible for narration. |
