Applying a Brand by Audience

Introduction

In the video that you are creating, you may want to apply a different brand according to the audience that is watching the video. This is relevant when you want to customize any of the brand components (logo, colors, text styles, button style) to align the brand with an audience attribute (for example: age, location, card type, device type, etc.).

This type of configuration is implemented using data that is passed to SundaySky for each viewer. To put this into action, you'll need to create the relevant data field together with the values that this data field can have.

For example:
If you are applying different brands based on credit card type, you would create a data field called card type together with the possible values that this data field can have (gold, silver, platinum).

If you do not add the card type values, this data field (card type) cannot be used for applying a brand by audience.

See Managing the SundaySky Data Library to learn how to create data fields and values.

Applying a Brand by Audience

1.	Open the relevant video in the Studio.
2.	Make sure that Brand is selected in the sidebar.
3.	In the Brand section, toggle the switch to Brand by Audience.
4.	Click the down arrow to open the Set brand by drop-down list and then select the data field by which you want to segment your audience. ▶ In the example below, viewers are segmented according to their position in the organization. This means that the brand applied to the video will depend on the position held by the employee in the organization.
5.	Click the down arrow to open the Audience drop-down list and then select the relevant value. ▶ In the example below, a distinct brand will be applied to videos created for social media managers.
6.	Click the down arrow to open the Select a brand drop-down list and then select the brand that you want to apply. ▶ In the example below, the Employee Onboarding brand will be applied to videos intended for social media managers.
7.	Click +Add Audience to define a brand for another audience.
8.	Repeat steps 5-6 to select the value and brand. ▶ In the example below, the YourCo brand will be applied to videos created for support team members.
9.	(Optional) Define additional audiences, as required.
10.	Select the brand that will be applied to all videos without a defined audience. ▶ In the example below, the All Employees brand will be applied to videos for employees who are not social media managers or support team members.

Notes

1.	You can define an audience with more than one value. In such a case, the brand you select for the audience will be applied to videos created for any of the values that you have included. In the example below, the YourCo brand will be applied to videos created for either support team members or HR managers.
2.	To delete an audience, click the x in the relevant audience section.
3.	If you need to edit or delete a brand that is included in an audience, follow the steps below: a.  By Brand by Audience, toggle the switch to the left.      ▶ Toggling the switch to the left will not affect the audience configurations that you          have defined and you will return to them when you toggle the switch back in step c. b.  Edit or delete the relevant brand, as required. c.  Toggle the switch back to Brand by Audience.