Introduction
The Views section of the dashboard provides you with information about how viewers are engaging with the video you created together with insights into viewer retention and engagement. In this article, you'll find descriptions of all the widgets in this section.
By default, you will see data from the last three months. Use the filters at the top of the page (date / channels / devices) to configure the data that you want to display.
Views
This widget displays the total number of times that the video was viewed.
If less than 95% of the views were with the SundaySky player, the number of views using the SundaySky player is also displayed.
Minutes viewed
This widget displays the sum total of the time (in minutes) that the video was viewed using the SundaySky player.
Average view duration
| This widget includes the following data: | |||||||||||||||||
| a. | Average view duration: this is the average duration of the video that was watched, in percentage. Note that this calculation is based only on video views using the SundaySky player. Click the tooltip by the widget to see the percentage of video views using the SundaySky player that was used for this calculation. In the example below, 93.4% of the video views used the SundaySky player. The remaining 6.6% of the video views did not use the SundaySky player and were therefore not included in the calculation. |
||||||||||||||||
| b. | This is the rating that corresponds with the average view duration for this video. | ||||||||||||||||
|
|||||||||||||||||
|
c. |
The average view duration, in minutes. |
||||||||||||||||
Sequential vs skipping
This widget compares the number of views that were watched sequentially (in chronological order) with the number of views in which there was skipping. Skipping means that the viewer jumped to another section in the video by moving the playhead or using the chapter menu. Regardless of whether there is one skipping action or multiple skipping actions in the same view, a skipping view is counted only once.
| This widget includes the following data: | |
| a. | A donut chart comparing the percentage of sequential views with the percentage of skipping views. In the example above, 81% of the views were watched sequentially while 19.1% of the views included at least one skipping action. Click the tooltip by the widget to see the percentage of video views using the SundaySky player that was used for this calculation. In the example below, 93.4% of the video views used the SundaySky player. The remaining 6.6% of the video views did not use the SundaySky player and were therefore not included in the calculation. |
| b. | This is the absolute number of sequential views. |
| c. | This is the absolute number of skipping views. |
First vs returning views
This widget compares the number of viewers who watched the video for the first time with the number of returning (subsequent) views. A view can only be used for this calculation if it includes a viewer ID as this is the parameter by which it can be determined if a first view by a specific viewer was followed with a return view by the same viewer.
| This widget includes the following data: | |
| a. | A donut chart comparing the percentage of first-time viewers with the percentage of returning visits. In the example above, 93.8% of viewers watched the video once. Out of these 93.8%, 6.2% watched the video again. Click the tooltip by the widget to see the percentage of video views with a user ID that was used for this calculation. In the example below, 92.7% of the video views included a user ID. The remaining 7.3% of the video views did not include a user ID and were therefore not included in the calculation. |
| b. | The number of first-time viewers. In the example above, 593 viewers watched the video once. |
| c. |
The number of returning visits. In the example above, there were 39 returning visits after the initial view. Note that although the total number of returning visits is known (39), one or more returning visits can be attributed to the same user ID. |
If between 60% - 100% of the video views include a user ID, a widget similar to the below is displayed.
If between 30% - 59% of the video views include a user ID, a widget similar to the below is displayed. Note the orange tooltip icon, indicating a lower percentage of video views with a user ID.
If between 10% - 29% of the video views include a user ID, a widget similar to the below is displayed. In such a case, a message indicating the percentage of video views is displayed below the donut chart.
If less than 10% of the video views include a user ID, this widget is not displayed in the dashboard at all.
Scene views
This graph shows the drop-off rate between the scenes in a video. For detailed explanations, see Inside the Dashboard: Views > Scene Views.
View trend
This graph displays the view trend over time. Above the graph, select Days, Weeks, or Months to see the trend by the desired interval.
Hovering over a data point in the graph displays the total number of views for that specific date range (day/week/month).