Overview
When you want to track the metrics of a single video, you can access the Analyze tab of the Video Page to see the video-level dashboards.
At other times, however, you may prefer a bird's-eye view to see metrics of all videos in your account. For this purpose, you can use the Account Analytics dashboard to review the video metrics in a consolidated manner.
The Account Analytics dashboard is accessed by clicking Analytics in the sidebar of the Home Page.
What Video Data is Included in Account Analytics?
Data for the Account Analytics dashboard is captured from videos that have both of the following attributes:
- The video status is Approved to share or Live.
- The video was shared using a SundaySky landing page or by embedding the video code (SundaySky hosted video).
For the purpose of this article, the word video refers only to a video as described above.
When a video is shared via Facebook, LinkedIn, or YouTube (by uploading an MP4 file), use the analytic tools offered by each respective platform to monitor the video metrics.
Account Analytics Dashboard
The dashboard is composed of the following three sections, each providing at-a-glance information regarding the videos in your account:
a. Account Trends and Distribution
b. Key Account Metrics
c. Video Performance Metrics
The dashboard is updated on a daily basis. By default, you'll see data from the last three months. You can use the filters at the top of the page (date / channels / devices) to configure the data that you want to display.
Account Trends and Distribution
| Views Over Time |
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| This graph displays the total number of views for all videos in your account, during the date range. Hovering over a date point on the graph displays the total number of views on a specific day (see below). |
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| Total Views |
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| This donut chart displays the distribution of the views in the account, according to video title. A maximum of four titles can be displayed. When required, the fifth and remaining titles will be categorized under Other. In the upper right corner, the total number of views is displayed. |
| Minutes Viewed Over Time |
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| This graph displays the total number of minutes that videos in your account were viewed, during the date range. In the upper right corner, the total number of minutes (rounded) is displayed. Hovering over a date point on the graph displays the minutes viewed on a specific day (see below). |
Key Account Metrics
| Account Metric | Description |
| Avg. View Duration |
This is the average of the completion rates* of all individual views of all videos in the account. * the percentage of the video watched |
| Click Rate | This metric is based only on videos in which there are buttons. Calculated for all views of all videos in the account, the click rate is the ratio of views with an actual button click to views with a potential for a button click (when the button is displayed during the view). An actual click is counted as either 1 or 0, as follows: 1 if a button in a view was clicked (regardless of the number of buttons in the video) 0 if a button in a view was not clicked A potential click is counted as either 1 or 0, as follows: 1 if any buttons (1 or more) were viewed in the video 0 if the video does not have any buttons or none were viewed |
| Survey Submission | The total number of surveys submitted, from all videos that include a survey. |
Video Performance Metrics
In the Video Performance table, performance details relating to each video are displayed.
The name of the video.
When you hover over the video name, clicking the arrow navigates you to the Video Page.
The total number of times that the video was watched.
The sum total time (in minutes) that the video was watched by all viewers.
Average Video View. The average percentage of the video watched.
The average duration of a video view, in minutes.
The total count of clicks on all buttons by all viewers.
The number of views in which a button was clicked divided by the number of views where a button was displayed.
Notes:
| 1. | If a dash (-) is displayed in this column and 0 is displayed in the Button Clicks column, this indicates that the video does not have buttons or that the buttons were not viewed. |
| 2. | If 0.00% is displayed in this column and 0 is displayed in the Button Clicks column, this indicates that the buttons were viewed but none were clicked. |
The date and time on which the video was last approved.