Introduction to Account Analytics

When you want to track the metrics of an individual video, you can use the video-level dashboards on the specific video page.

At other times, however, you may prefer a bird's-eye view to see metrics of your published videos all at once. For this purpose, you can use the Account Analytics page to review the video metrics in a consolidated manner.

To access the page, click Analytics in the sidebar.

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The Account Analytics page is composed of the following three sections, each providing at-a-glance information regarding all the published videos in your account:

a. Account Trends and Distribution
b. Key Account Metrics
c. Video Performance Metrics

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Important Notes:

1.

A video needs to be published and have views in order for its data to be captured for the analytics on this page.

2.

Data from videos created for programmatic advertising (paid media) is not included in the analytics.

3.

The Account Analytics page is updated daily to show metrics covering the previous three months from the current date. The date range is displayed in the upper right corner of the page.


Account Trends and Distribution

Views Over Time
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This graph displays the total number of views for all the videos in your account, during the date range. Hovering over a date point on the graph displays the total number of views on a specific day (see below).

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Total Views
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This donut chart displays the distribution of the views in the account, according to video title. A maximum of four titles can be displayed. When required, the fifth and remaining titles will be categorized under Other. In the upper right corner, the number of total views is displayed.
Hovering over a segment displays the number of views and view percentage of a specific video title (see below).

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Minutes Viewed Over Time
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This graph displays the total number of minutes that videos in your account were viewed, during the date range. In the upper right corner, the total number of minutes (rounded) is displayed.
Hovering over a date point on the graph displays the minutes viewed on a specific day (see below).
Note that data on minutes viewed is captured only from videos watched with the SundaySky player. 

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Key Account Metrics

Account Metric Description
Account AVV This metric is based only on videos watched with the SundaySky player.
It is the average of the completion rates* of all individual views of all videos in the account.

* the percentage of the video watched
Account Click Rate This metric is based only on videos in which there are buttons.
Calculated for all views of all videos in the account, the click rate is the ratio of views with an actual button click to views with a potential for a button click (when the button is displayed during the view).

An actual click is counted as either 1 or 0, as follows:
1 if a button in a view was clicked (regardless of the number of buttons in the video)
0 if a button in a view was not clicked

A potential click is counted as either 1 or 0, as follows:
1 if any buttons (1 or more) were viewed in the video
0 if the video does not have any buttons or none were viewed
Survey Submissions The total number of surveys submitted, from all videos that include a survey.

Video Performance Metrics

In the Video Performance table, performance details about each of your published videos are displayed.

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a b c d e f g h
Video
The name of the video that was published.
When you hover over the video name, clicking the arrow will bring you to the video's page.

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If (Unavailable) is displayed after the video name, this indicates that the video has now been archived and is not available for editing.
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