Overview
When writing your voice-over script, you may encounter words that are not pronounced correctly by the automated voice. Many times, these will be brand names, product names, acronyms, or words in English with a foreign origin. So that the word will be pronounced correctly, you can add a phonetic spelling for the word in the pronunciation library. Using the pronunciation library gives you three benefits:
- The word is pronounced correctly in the video.
- The word is displayed correctly (and not phonetically) in the closed captioning, so that viewers can follow the captions easily and without confusion.
- A pronunciation, added once to the library, is used for all the occurrences of the same word in the video. There is no need to customize each word individually.
Using the pronunciation library is also handy when you want to narrate a different variation of a word.
For example:
The voice-over narration is Welcome to our flagship branch in New York
while the closed captioning displays Welcome to our flagship branch in NY
In this example, New York is a pronunciation of NY.
Note:
The pronunciation library is on the account level, meaning that the entries in the pronunciation library apply to all the videos in your account.
Adding a Pronunciation
| 1. |
Select the placeholder with the relevant voice-over script. |
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| 2. | Click Edit Voice-over. |
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| 3. |
Click Pronunciation Library. |
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| 4. |
In the pronunciation library, click + Add Pronunciation. |
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| 5. |
Enter the word for which you want to add a pronunciation. |
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| 6. |
Enter the pronunciation, spelled phonetically as it should sound. |
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| 7. |
Make sure that the word is pronounced correctly by clicking the play button |
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| 8. |
Click Add. |
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The pronunciation is added to the library. |
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| 9. |
Click Done to close the pronunciation library. |
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A message is displayed in the voice-over window, indicating that a custom pronunciation exists in the voice-over. Hovering over the question mark icon |
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| 10. |
Preview the voice-over, with the correct pronunciation, from the placeholder. |
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In the video shared with viewers, the word is pronounced "sue" while the closed captioning displays the correct spelling of the word, sous. |
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Editing a Pronunciation
| 1. |
Locate the pronunciation that you want to edit. |
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Hover over the relevant row. |
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Click the Edit icon at the end of the row. |
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Edit the word or pronunciation as required. |
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| 5. |
Click Save. |
Deleting a Pronunciation
| 1. |
Locate the pronunciation that you want to delete. |
| 2. |
Hover over the relevant row. |
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Click the Delete icon at the end of the row. |
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If you are sure that you want to delete the pronunciation, click Delete. |
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The pronunciation is deleted. |
Additional Notes
| 1. | If a word is pronounced as expected with its original spelling, we recommend not adding a pronunciation option. |
| 2. | If you make changes to the pronunciation library that are relevant to videos that have been approved, all those videos will need to be approved again in order for the pronunciation changes to take effect. If the video is in draft mode (not yet approved), any changes made to the pronunciation library are applied immediately to the video. |
| 3. | The word added to the pronunciation library must match the word in the voice-over placeholder exactly in order to hear the correct pronunciation. |
| 4. | The entries in the pronunciation library are also applied when the voice-over is personalized in 1:1 personalization or audience messaging. |