Changing the Default Logo in a Scene

Updated May 14, 2023 14:32

Introduction

By default, the same logo is displayed in all the scenes of a video. This is because the logo is a component of a brand and a brand is applied to the entire video.

There may be times, however, when you would prefer to display a different logo in a specific scene.

Here are some use cases where this can be useful:

1.	The default brand logo does not display well against the background color of the scene and it's therefore necessary to display a logo with different attributes.
2.	In a specific scene, you want to display the logo of a customer, partner, or specific product.
3.	You are co-branding the content with another brand name and need to also display their logo.

Changing the Default Logo

Open the relevant video in the Studio.

From the scene line-up, select the scene in which you want to change the logo.

Select the logo placeholder in the scene and then click the Edit logo icon on the toolbar.

Screenshot_2023-05-08_at_15.35.03.png

Toggle the switch to Unlink this logo from brand.

Depending on your needs, use one of the following options to change the logo.
▶ Note that all the options used for changing the logo are identical to those used for displaying a media asset in the scene.

Using this option, a logo is uploaded to the scene and replaces the default logo. All viewers of the video will see this logo in the scene.

a.	Make sure that Upload/From library is selected.

b.	Click the Media library icon.

c.	Locate the logo that you want to use in My uploads or click Upload Media to upload the logo from your local or cloud storage.

d.	Click Use.

Using this option, you can define a specific logo according to the audience that is viewing the video.

a.	Toggle the switch to Message by audience.

b.	Follow the guidelines in Media—Message by Audience, beginning with step 5. Although the focus of this article is on media assets, all the guidelines apply to logos as well.

Using this option, you can define a logo that is customized to each viewer and specified in the viewer data.

a.	Select From data stream.

b.	Follow the guidelines in Media—Using a Personalization Token, beginning with step 5. Although the focus of this article is on media assets, all the guidelines apply to logos as well.

Notes

1.	All the tools available for editing a media asset can also be used to edit a logo. These include cropping, trimming, and flipping.
2.	If the logo is a video asset, the sound will always be turned off and it cannot be played to the end.
3.	If you would like to remove the logo completely and not just hide the logo placeholder, click the trash icon.

4.	At any time, you can go back to using the brand logo by toggling the switch off.